Insights
- Property managers value quick project posting, clear bid comparisons, and business credibility.
- Businesses need transparent project details, an easy bidding process, and visibility for fair competition.
- Overlapping site usage caused confusion without clear role-based design cues.
Methods
Stakeholder interviews, user interviews with property managers and businesses, and internal design reviews.
Personas
Jennifer – Property Manager
- Needs: Streamlined project posting, fast business responses, automated communication.
- Frustrations: Managing multiple tools, finding reliable businesses, unclear pricing.
Jack – Business Owner
- Needs: Steady project flow, easy scheduling, direct communication with property managers.
- Frustrations: Competing with large companies, urgent request handling, lack of visibility.